Notes on getting
the phone to ring.
Lead response, local SEO, reviews and automation — written for owners who would rather see the arithmetic than the buzzwords.
What a missed call actually costs you
Most contractors have never run the arithmetic. It takes two minutes, and the number is usually larger than the annual marketing budget it would take to fix it.
Read the postThe five-minute rule, and why almost nobody in the trades follows it
Responding in five minutes instead of thirty changes your odds of qualifying a lead by roughly twentyfold. Here is why that gap exists and what closing it actually requires.
SEOWhy your site ranks for your own name and nothing else
Ranking for your business name is not SEO — those people were going to call you anyway. The money is in the searches people make before they know who you are.
ReviewsHow to get 100 Google reviews without asking anyone face to face
Review volume is the cheapest lever in local marketing and the one contractors neglect most. The fix is timing, channel and friction — not charisma.
We would rather just show you your own numbers.
Fifteen minutes, your call log, your market. More useful than anything we could email you weekly.
Stop losing jobs to voicemail.
Fifteen minutes. We will show you exactly what your system would look like, what it costs, and what it should return.